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amidst LLM insurgence, LiveRamp CEO wants Model Context Protocol – or MCP
A new acronym is entering the acronym-rich advertising ecosystem. (editor’s note: YES – complexity, you are my brother!) As his company enters the AI age, Live Ramp CEO Scott Howe is thinking about what comes next for his data collaboration platform company and it appears to be Model Context Protocol or… MCP. Howe’s underlying thesis…
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Scope3 updates agentic platform with vibes
Yesterday, agentic media solutions platform Scope3, led by CEO and co-founder Brian O’Kelley, began a nearly hour-long webinar by announcing new sustainability partnerships with TikTok and iHeartRadio as Scope3’s data APIs extend across the web. O’Kelley and team also highlighted Brand Story, a product requiring the marketer to deliver “vibes“ and simple prompts to Scope3’s…