-
prompt: How will AI influence agency holding company strategy in 5 years?
Response from meta.ai: AI will significantly influence agency holding company strategy for WPP, Omnicom, and Publicis Groupe over the next five years. Here are some potential impacts: Data-Driven Decision Making: AI tools will help executives avoid biases in decisions, pull insights out of vast amounts of data, and make strategic choices more quickly. This could…
-
First-Party Data In 5 Years
prompt: How will the use of first-party data change for companies that advertise? Response from Anthropic’s Claude: The Future of First-Party Data in Advertising Looking ahead to 2030, first-party data will likely undergo significant transformation in how companies collect, manage, and leverage it for advertising purposes. Here are the key changes I anticipate: Data Collection…