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AWS GM Bakhtiar: Ad Platform Clients Will Need To Be Multi-Dimensional
Samira Bakhtiar, GM of Media & Entertainment, Amazon Web Services (AWS), spoke to tipsheet.ai yesterday about the broad range of AI-related, AWS offerings for advertising platform clients as well as momentum she’s seeing. Next week, AWS will be highlighting its capabilities at the Cannes Lions ad festival. More information is here. interview tips include.. the…
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Native AI Companies Need Native Ad Tech
Is an ad tech buying spree imminent? With front-end, chatbot interfaces capturing vast swaths of consumer attention, AI native companies such as OpenAI have at least partially disrupted the Google search “cash cow” and media, in general, with their transformative large language models. Subscription revenue has rocketed at OpenAI and others -and at affordable monthly…