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Amidst LLM insurgence, LiveRamp CEO Wants Model Context Protocol
A new acronym is entering the acronym-rich advertising ecosystem. (editor’s note: YES – complexity, you are my brother!) As his company enters the AI age, Live Ramp CEO Scott Howe is thinking about what comes next for his data collaboration platform company and it appears to be Model Context Protocol or… MCP. Howe’s underlying thesis…
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Nvidia job posting says ad tech in focus
Nvidia, the processor behemoth specializing in graphics processing units (GPUs) for artificial intelligence (AI), may be seizing the opportunity in advertising technology. A job advertisement posted over the weekend says the company is looking for a “Senior Product Marketing Manager, AdTech” (see it) for NYC/CA/remote and describes an ad tech ecosystem as “The NVIDIA AdTech…