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Native AI Companies Need Native Ad Tech
Is an ad tech buying spree imminent? With front-end, chatbot interfaces capturing vast swaths of consumer attention, AI native companies such as OpenAI have at least partially disrupted the Google search “cash cow” and media, in general, with their transformative large language models. Subscription revenue has rocketed at OpenAI and others -and at affordable monthly…
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First-Party Data In 5 Years
prompt: How will the use of first-party data change for companies that advertise? Response from Anthropic’s Claude: The Future of First-Party Data in Advertising Looking ahead to 2030, first-party data will likely undergo significant transformation in how companies collect, manage, and leverage it for advertising purposes. Here are the key changes I anticipate: Data Collection…