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The AI Agency Race
To receive the tipsheet, you can sign-up here. agencies & AI GroupM flipped into a new name on Wednesday – WPP Media (website) – as the agency buying machine with over “$60 billion in annual media investment” attempts to prepare for the AI future. “Wire and Plastic Products” has come a long way. Will the…
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Ad Agency Headcount
Let’s start by exploring the service layer of the marketing and advertising industry via an answer from Perplexity. PROMPT: What are the implications for advertising agency headcount given the transformation ignited by Artificial Intelligence? from Perplexity: 1. Overall Job Reduction, but Not Across All Roles By 2030, advertising agencies are projected to lose about 7.5%…