-
on LLMs paying publishers
Tony Katsur, CEO of IAB Tech Lab, proclaimed on LinkedIn yesterday, “We’re working on big things at the IAB Tech Lab with the announcements of the Containerization Project and the LLM Content Ingest API initiative. The time for more efficient and scalable programmatic ‘pipes’ and more tools to protect publishers is now!” With the LLM…
-
TikTok’s Ad Roster
TikTok rolled a slew of product info pages – all previously announced – for marketers on its business blog yesterday. The app’s just-launched “Ad Assistant” is an “AI” chatbot which helps marketers “every step of the way” – particularly SMB marketers. Taken in aggregate, TikTok AI-related offerings (like GMV Max and Smart+) appear to take…