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Future Of The CMO
At the intersection of advertising and AI, arguably, no role seems more precarious than the Chief Marketing Officer (CMO) – a role notorious for its limited “shelf-life.” Today, I asked OpenAI’s chatgpt (using the GPT-4o LLM) for some help on behalf of the CMO. It turns out the CMO will become an “architect” courtesy of…
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Ad Agency Headcount
Let’s start by exploring the service layer of the marketing and advertising industry via an answer from Perplexity. PROMPT: What are the implications for advertising agency headcount given the transformation ignited by Artificial Intelligence? from Perplexity: 1. Overall Job Reduction, but Not Across All Roles By 2030, advertising agencies are projected to lose about 7.5%…