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Prompt: Deterministic versus probabilistic measurement in advertising… which matters most in five years?
Response from Anthropic’s Claude: The advertising industry is moving decisively toward probabilistic measurement, and this trend will only accelerate over the next five years. Why Probabilistic Will Dominate: The fundamental shift away from deterministic tracking is already well underway. Apple’s iOS privacy changes, Google’s phase-out of third-party cookies, and expanding privacy regulations like GDPR and…