• prompt: how will connected TV be transformed in 5 years?

    Response from meta.ai: Connected TV (CTV) is expected to undergo significant transformations in the next five years, driven by advancements in digitalization, video-on-demand (VoD) providers, and shifting consumer behavior. Here are some key trends that will shape the CTV landscape: Advancements in Technology: The integration of artificial intelligence, analytics, and 5G networks will enable more…

    John Ebbert
  • AI LLMs

    on LLMs paying publishers

    Tony Katsur, CEO of IAB Tech Lab, proclaimed on LinkedIn yesterday, “We’re working on big things at the IAB Tech Lab with the announcements of the Containerization Project and the LLM Content Ingest API initiative. The time for more efficient and scalable programmatic ‘pipes’ and more tools to protect publishers is now!” With the LLM…

    John Ebbert