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breaking down Meta’s AI playbook
In the lead-up to Meta’s Performance Marketing Summit 2025 this week, Mobile Dev Memo analyst and podcaster Eric Seufert spoke with Matt Steiner, VP of Monetization Infrastructure, Ranking & AI Foundations at Meta, on how AI is being integrated within Meta’s ad platform. Listen to the Mobile Dev Memo podcast (Spotify, Apple). Read the auto-transcript…
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Meta’s AI Ads for the SMB
The Wall Street Journal reported yesterday that Meta will “enable brands to fully create and target ads using artificial intelligence by the end of next year.” Machine learning to the rescue in service to dynamic creative optimization. Again. How much of this is new or just a natural evolution? This latest news dovetails with the…