There are the techno-optimist views and then there are the doomer views of the world’s future with AI.
The advertising industry has its own glass half-full/half-empty scenarios according to Meta.AI …
prompt – By 2030, what won’t exist in advertising due to AI
Response from Meta.ai:
By 2030, several aspects of advertising might be significantly impacted or potentially cease to exist due to AI advancements. Some possibilities include:
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Manual ad placement and targeting: AI can automate ad buying and optimize targeting.
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Traditional market research methods: AI-driven data analysis and predictive modeling might replace some traditional research methods.
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Human content moderation: AI can help with content moderation, potentially reducing the need for human moderators.
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Certain roles in ad creation: AI-generated content might change the landscape for some creative roles.
However, human creativity, strategy, and oversight will likely continue to play a crucial role in advertising.
Meta.ai offered no sources for these conclusions.
LiveRampscape
Is LiveRamp – the digital advertising industry’s connector – thinking about the AI future? Seems like it.
Jimmy Ren, corporate development leader at Live Ramp, took a page from the Terry-Kawaja-Lumascape playbook on Monday on LinkedIn.
Now presenting the “AI in Digital Advertising” market landscape: get the details here.
Acquisitions ahead.
event
Brian O’Kelley gives a “Prompt Engineering Masterclass: The Essential Skill for Modern Marketers” on May 15 – more details
more stuff
- AI agents could shrink ad opportunities at key stages of the consumer journey (April 25) – eMarketer (covered by Digiday on May 5 here)
- Unlock next-level performance with AI Max for Search campaigns (May 6) – Google Ads and Commerce blog
- Opinion: Zuckerberg’s Take on AI-Driven Ads Could ‘Wipe Out Entire Ad Industry’ (May 6) – eWeek