understanding the AI opportunity
in advertising and marketing

 

tips:
WPP: Who owns the learning?
(August 11)

PubMatic and The Trade Desk
on decisioning
(August 10)

interview:
Mediaocean CEO Bill Wise
on building the infrastructure for agentic advertising
(August 7)

Amazon’s AI creates
winning ads
(August 6)

Meta, LiveRamp advance
incrementality
(August 5)

IAB’s new
AI marketing standards
(August 4)

more:
Archive