Response from Anthropic’s Claude.ai:
Here are emerging executive roles likely to become standard in the advertising industry over the next 5 years:
Chief AI Officer (CAIO) – Responsible for AI strategy across all agency functions, from creative development to media buying. Will oversee AI tool selection, implementation, ethics, and ROI measurement.
VP of AI-Human Collaboration – Focuses specifically on optimizing workflows between human talent and AI systems. Will design processes that leverage both human creativity and AI efficiency.
Chief Privacy & Compliance Officer – As AI regulation intensifies (EU AI Act, potential US federal laws), agencies will need dedicated executives managing compliance across AI systems, data usage, and algorithmic transparency.
Director of Synthetic Media – Overseeing AI-generated content including deepfakes, AI voices, virtual influencers, and synthetic video. Will manage both creative opportunities and ethical boundaries.
VP of Real-Time Personalization – Leading the shift from campaign-based advertising to continuous, AI-driven personalization at scale across all touchpoints.
Chief Automation Officer – Beyond just AI, overseeing the automation of entire advertising workflows from brief to delivery, managing the transition from human-heavy to automated processes.
Director of AI Ethics & Bias – Ensuring AI systems don’t perpetuate harmful biases in targeting, creative, or measurement. Will become crucial as regulatory scrutiny increases.
VP of Human-AI Experience Design – Designing advertising experiences that seamlessly blend AI capabilities with human insight, particularly for conversational AI and interactive campaigns.
These roles reflect the industry’s need to not just use AI tools, but to strategically integrate them while managing the complex ethical, legal, and creative challenges that come with that integration.