interviews and tips

interviews:

product Q&A:

Inside AppLovin’s vision for AI performance marketing (June 25)
WBD building ‘agentic platform that unifies’ (June 21)
Vibe improves CTV bidding with AI and Keanu 3.0 (May 12)
TripleLift launches TL Spark agent (April 23)
Cloudflare on publisher monetization in the age of AI (April 14)
37Arc targets ‘How marketing work flows’ with AI (April 8)
Mobian adds GEO product for publishers, brands (April 5)
Kargo adding agentic orchestration (March 31)
LLMs and Samsung Ads delivery in CTV (March 27)

special report: Inside the Auction

A tipsheet series on the assets, control points and deal logic becoming more strategic as AI changes advertising and marketing.

Part 1: Nielsen wins DoubleVerify’s verification signals
Part 2: Fox wins Roku’s distribution
Part 3: Publicis wins LiveRamp’s data infrastructure
Part 4: AI is the accelerant

tips:

ChatGPT Ads passes 60k advertisers (October 9)
Google, Unity let anyone create games with AI (October 8)
OpenX adds Human signals to decisioning (October 7)
OpenAI brings “visual ads” to ChatGPT (October 6)
eBay blocks AI agents; QVC courts them (October 5)
Data partners, data rivals (October 2)
Amazon Ads Agent unBoxed (October 1)
Meta amps ad automation (September 29)
‘Adsense for agents’ traction? (September 28)
Scope3 rebrands as Apostra — will agents buy it? (September 24)
Time is going all-in on agents (September 23)
Why ChatGPT Ads will move beyond Free and Go (September 22)
Amazon blocks Muse, raises stakes for ads (September 22)
Meta Connect: What advertisers should watch (September 21)
Ad tech tucks-in for AI (September 21)
OpenAI optimizes beyond the click (September 18)
Google adds Business Agent to YouTube ads (September 17)
Profound’s new funding for AI marketing agents (September 16)
Google tries AI compensation pilot (September 15)
Koah’s ad network for AI (September 11)
Amazon’s agentic ad stack takes shape (September 10)
ChatGPT is a marketing OS (September 9)
OpenAI launches ChatGPT Ads Manager plugin (September 8)
Google ad tech trial — no breakup (September 3)
Your JavaScript is AI visibility’s opportunity (September 2)
Amazon’s ‘secret’ ad auction lever (September 1)
Meta’s ad stack reaches the chip (August 31)
The Trade Desk’s revenge? (August 28)
Creator marketing targets the AI model (August 27)
Advertising is an AI verification machine (August 26)
ChatGPT Ads’ incremental customers (August 25)
Taboola vs. The Trade Desk (August 24)
Walmart builds the basket — and ads (August 21)
IAB draws the AI line (August 19)
AI shrinks Amazon’s infinite shelf (August 18)
AppLovin’s next step is not LLMs (August 17)
Magnite agents go direct (in CTV) (August 14)
China has AI + advertising, too (August 13)
“I’m blocking you. No, wait…” (August 12)
WPP: Who owns the learning? (August 11)
PubMatic and The Trade Desk on decisioning (August 10)
Amazon’s AI creates winning ads (August 6)
Meta, LiveRamp advance incrementality (August 5)
IAB’s new AI marketing standards (August 4)
Debating ads for agents (August 3)
ChatGPT ads get agents (July 31)
FreeWheel turns ad server data into buyer intelligence (July 30)
StackAdapt reimagines the DSP (July 29)
Buyer Direct as Google’s agentic advantage (July 28)
Amazon shifts media buying to AI (July 27)
Google’s AI infrastructure strategy and ads (July 24)
AI visibility becomes a ‘topic-level game’ (July 22)
OpenAI’s Ads operating model emerges (July 21)
Meta Ads maps commercial intent with AI (July 20)
Uber is building its intelligence business (July 17)
Forward-deployed engineers (July 15)
Google’s Buyer Direct and DSPs (July 14)
From privacy to sovereignty (July 13)
OpenAI builds ad channel strategy (July 10)
MRC tackles ‘black box’ measurement (July 9)
Meta brings Muse Image to advertisers (July 8)
LiveRamp sells trust in new CTV ad campaign (July 7)
Microsoft and the decision layer (July 6)
WPP moves up the value chain (July 2)
Location-based ads are next for ChatGPT? (July 1)
Ad infrastructure is becoming AI-native (June 30)
The machine-readable brand (June 29)
Shopify’s new marketing layer (June 25)
Walmart’s performance TV bet (June 24)
AppsFlyer and the neutral measurement layer (June 23)
Charter bets on household intelligence (June 22)
Yahoo DSP bets on agent orchestration (June 19)
Bring your product feed, says Meta (June 18)
Databricks enters Agentic CDP race (June 17)
Fox gets Roku, connected TV footprint (June 16)
Roku may want to sell itself (June 15)
Amazon’s vision: Ads inside agentic commerce (June 12)
Spectrum Reach wants machine-readable TV (June 11)
Meta turns ad signals into AI signals (June 10)
InfoHawk bets on AI-era fraud prevention (June 9)
Google’s message for AEO and GEO (June 8)
ChatGPT ads: Bring your product feed (June 5)
Meta wants to ‘run your whole business’ (June 4)
Microsoft rebuilds search for AI apps (June 3)
PubMatic brings models to the auction (June 2)
Magnite entering ‘new chapter’ (June 1)
Walmart extends shopper graph with Magnite, Yahoo DSP (May 29)
Roku joins the personalization race (May 28)
The SpaceX ads business (May 27)
AppLovin, Meta launch apps (May 26)
Walmart ads are humming (May 22)
Google I/O: Agents have arrived (May 20)
Agents for media buyers (May 19)
Publicis buys LiveRamp for federated future (May 18)
ChatGPT ads may be going programmatic (May 15)
Condé Nast plans for ‘zero’ search referrals (May 14)
Fox connects AI, inference to audiences (May 13)
AI’s effect on linear TV and streaming (May 12)
Amazon DSP taps LinkedIn data as AppNexus lives on (May 11)
Trade Desk CSO joins OpenAI (May 8)
OpenAI ad jobs point to SMB importance (May 7)
OpenAI closing ChatGPT loop for marketers (May 6)
Pinterest surprises (May 5)
ChatGPT ads for Europe (May 4)
Google, AI unlock natural language for SEMs (May 1)
Meta, Alphabet, Amazon, Microsoft report (April 30)
Snapchat’s AI-powered conversational ads (April 29)
China reclaims Manus from Meta (April 28)
Amazon adopts UCP (April 27)
Taboola adding agents, integrating Claude (April 24)
The Trade Desk CEO Jeff Green on agencies of the future (April 22)
Google launches agents for safety (April 22)
Adobe reaches for AI relevance (April 21)
Liftoff Mobile revives its AI ad tech IPO (April 20)
Google on ad scams and AI (April 17)
CPCs may be next for ChatGPT ads (April 16)
eMarketer stokes revenue fires: Meta v. Google (April 15)
WPP’s AI transformation leader (April 13)
Tubi brings streaming to ChatGPT (April 10)
Meta personalizing with new LLM (April 9)
Cloudflare AI marketplace edges closer (April 8)
The Trade Desk is in automation mode (April 7)
OpenAI ads org ‘chart’ (April 6)
OpenAI gets into the media conversation with TBPN (April 3)
Ads’ new dimension is timing (April 1)
Conversational ad opportunity is ‘large’ (March 31)
YouTube CEO Mohan on AI slop war (March 30)
Unity sees AI results, shifts strategy (March 27)
Sephora loves ChatGPT — and vice versa (March 26)
Zeta’s Athena agent brings natural language (March 25)
OpenAI taps former Meta ad sales exec (March 24)
ChatGPT ads pilot ends in April (March 23)
Walmart’s Sparky logs in to ChatGPT (March 20)
PubMatic’s agentic case study (March 18)
Meta goes local – as in device – with Manus (March 17)
ChatGPT gets ad manager (March 16)
Gemini ads possible, says Google SVP Nick Fox (March 13)
Amazon’s sponsored prompts (March 12)
Amazon stops Perplexity crawling — partnership next? (March 11)
Gokul Rajaram resigns from Trade Desk board (March 10)
Jeff Green shares vision for The Trade Desk (March 9)
Trade Desk and the ChatGPT ads rumor (March 6)
IAB Tech Lab launches Agent Registry (March 5)
Amazon explores chatbot ad network (March 4)
Chatbots are conversion machines, says Criteo (March 3)
Google’s AI landing page patent (March 2)
WPP ‘elevating’ agency work, targeting 2028 (February 27)
Taboola’s chatbot ad network (February 26)
Profound is a GEO unicorn (February 25)
Zero-click search’s valuable visitor (February 24)
Perplexity’s ad challenge is reach (February 23)
Dynamic paywalls for humans and agents (February 20)
Meta targets ad workflow with Manus (February 19)
Chatbot media channel rises (February 18)
Agentic opportunity: WebMCP & Markdown for Agents (February 17)
AppLovin and the ‘AI crucible’ (February 13)
Google’s 2026 plan (February 12)
OpenAI begins testing ChatGPT ads (February 10)
Reddit’s AI love letter (February 9)
OpenAI’s ads integrity team (February 6)
Anthropic says “No” to ads (February 5)
Microsoft launches publisher content marketplace (February 4)
Amazon and agentic commerce (February 3)
Agentic roadmaps lock in (January 30)
The 2026 ad spend “hockey stick” (January 29)
Perplexity launching ad product in Q1 (January 28)
Video citations swarm chatbot results (January 27)
AppLovin and the next leg up (January 26)
CTO Raji leads ChatGPT ad product (January 23)
Details emerge on ChatGPT ads (January 22)
GM’s marketing leader on AI (January 21)
OpenAI embraces ads for ChatGPT (January 19)
Google says no to ads in Gemini —again (January 16)
Microsoft co-leads LLM task force (January 15)
WaPo warns about AI chatbot ads (January 14)
Apple picks Google for AI (January 13)
Google’s agentic commerce vision (January 12)
CES: Ad industry’s agentic protocol urgency (January 9)
CES: Agencies talk ‘ads in a chatbot’ (January 8)
Walmart’s chatbot ads (January 7)
WPP adds agentic strategy (January 6)
CES meets AI (January 5)
Ads in a chatbot – code green? (December 29)
Outcome-based fees in 2026 (December 22)
GEO and SEO are close friends (December 19)
Big brand CMO opines on AI, marketing (December 18)
OpenAI waits on ads, launches images (December 17)
Bot momentum (December 16)
AI means advantage for agencies (December 15)
Shopify Agentic Storefronts & ads (December 11)
New agentic standards association (December 10)
Ads in Gemini in 2026? Google says “no” (December 9)
OpenAI: This is not an ad (December 8)
TikTok incrementality (December 5)
AEO for Rufus (December 4)
OpenAI turns to ad tech M&A? (December 3)
Omnicom absorbs IPG, AI next (December 2)
Walmart’s chatbot ads (December 1)
Nvidia powering AI in ad tech (November 26)
Shopping research and intent in ChatGPT (November 25)
Google AI Mode ad tests proliferate (November 24)
The ‘terribly late’ ad product (November 21)
Adobe acquires GEO firm Semrush (November 20)
Google rolls out Gemini 3 AI model (November 19)
Fidji Simo talks ads for ChatGPT -is contextual next? (November 18)
What is an agentic framework? (November 17)
When RTB and agents collide (November 14)
Amazon, Innovid launch new agentic AI tools (November 12)
Agentic AI frameworks are growing in advertising (November 10)
Going from ads to product feeds – analyst (November 7)
OpenAI CEO Sam Altman talks ads again (November 6)
Amazon sends Perplexity cease-and-desist (November 5)
OpenAI, Amazon partner -ads next? (November 4)
AI creative making the case for AI (November 3)
Amazon earnings see AI momentum (October 31)
Consumers using ChatGPT on mobile (October 30)
Microsoft’s juicy OpenAI stake (October 29)
OpenAI’s ‘Company Knowledge’ (October 28)
The advertising core of AI competition (October 27)
AWS makes way for AI ads investment (October 24)
OpenAI’s AI-native browser (October 22)
Too early for agentic advertising? (October 21)
Agencies navigate AI video rights (October 20)
OpenAI and open web authentication (October 17)
Agentic advertising protocol launched (October 16)
ChatGPT gets to checkout Walmart (October 15)
Salesforce’s AI agent platform (October 14)
The Trade Desk transparency (October 13)
Perplexity not ‘taking any new advertisers’ (October 10)
OpenAI CEO warms slightly to ads (October 9)
Amazon DSP wins again (October 8)
Ad tech will be built for ChatGPT (October 7)
New OpenAI video monetization, revenue share (October 6)
Amazon DSP extends reach (again) (October 2)
OpenAI’s new video app -and video ads (October 1)
ChatGPT gets commerce with Instant Checkout (September 30)
AI attracts Meta to Google (September 29)
OpenAI empowering the consumer’s agent (September 26)
Cloudflare tries talking to Googlebot (September 25)
Microsoft takes lead on publisher marketplace (September 24)
Google adding chatbot to CTV (September 23)
Call for agentic collaboration (September 22)
Headless browsing causing concern (September 19)
YouTube’s AI ad network of tags (September 18)
Yum! Brands ‘AI factory’ getting traction (September 17)
ChatGPT use cases, but no ads (September 16)
Adobe marketing platform eyes LLMs (September 15)
AI good guys and bad guys (September 12)
Amazon DSP’s AI-enabled CTV footprint grows (September 11)
Gokul Rajaram shares his OpenAI ad strategy (September 10)
Publisher payday signaled by Anthropic settlement? (September 9)
OpenAI’s Statsig acquisition & advertising strategy (September 8)
AI-driven ads will be hard to spot (September 5)
IAB’s AI in Advertising Use Case Map (September 4)
AI impacts Google Search trial remedies (September 3)
Perplexity ad chief departs, what’s next (September 2)
Snap’s AI ad creative pitch (August 28)
Google Shopping and Amazon advertising (August 26)
Publishers eye usage deals (August 25)
Meta’s AI holiday ad pitch (August 22)
AI adoption is slow for marketers (August 21)
All roads lead to Performance Max (August 20)
How do AI agents shop exactly (August 19)
Signal engineering for marketing in the age of AI (August 18)
OpenAI chooses agentic commerce, not ads (August 15)
Perplexity makes splash with Chrome offer (August 14)
Andreessen: Ads needed for LLM scale, access (August 12)
Amazon DSP Extends AI Solutions (August 11)
Open web opportunity (August 8)
Google search and AI ‘experiences’ (August 7)
Ad platform for AI chatbots (August 6)
Ads coming to Google’s AI Mode (August 5)

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