Interviews:
- IAB Tech Lab CEO Anthony Katsur on AI and governance
- WPP CTO Stephan Pretorius on the agentic agency
- AgenticAdvertising.org – a new governance effort for AdCP
- CloudX CEO Jim Payne on the AI opportunity in mobile
- Google VP Dan Taylor on AI and 25 Years of Google Ads
- Meta extends ad platform and AI
- Startup: AdSkate Bringing AI To The Creative Before It Reaches The Walled Gardens
- Horizon Media President Bob Lord: Democratizing AI and the Agency
- Snowflake CMO Denise Persson: Agentic AI Speaks To Real-Time Marketing Future
- LUMA’s Kawaja on the AI “game changer” ahead
- AWS GM Samira Bakhtiar: Ad Platform Clients Will Need To Be Multi-Dimensional
Tips:
- OpenAI’s ads integrity team (February 6)
- Anthropic says “No” to ads (February 5)
- Microsoft launches publisher content marketplace (February 4)
- Amazon and agentic commerce (February 3)
- Agentic roadmaps lock in (January 30)
- The 2026 ad spend “hockey stick” (January 29)
- Perplexity launching ad product in Q1 (January 28)
- Video citations swarm chatbot results (January 27)
- AppLovin and the next leg up (January 26)
- CTO Raji leads ChatGPT ad product (January 23)
- Details emerge on ChatGPT ads (January 22)
- GM’s marketing leader on AI (January 21)
- OpenAI embraces ads for ChatGPT (January 19)
- Google says no to ads in Gemini —again (January 16)
- Microsoft co-leads LLM task force (January 15)
- WaPo warns about AI chatbot ads (January 14)
- Apple picks Google for AI (January 13)
- Google’s agentic commerce vision (January 12)
- CES: Ad industry’s agentic protocol urgency (January 9)
- CES: Agencies talk ‘ads in a chatbot’ (January 8)
- Walmart’s chatbot ads (January 7)
- WPP adds agentic strategy (January 6)
- CES meets AI (January 5)
- Ads in a chatbot – code green? (December 29)
- Outcome-based fees in 2026 (December 22)
- GEO and SEO are close friends (December 19)
- Big brand CMO opines on AI, marketing (December 18)
- OpenAI waits on ads, launches images (December 17)
- Bot momentum (December 16)
- AI means advantage for agencies (December 15)
- Shopify Agentic Storefronts & ads (December 11)
- New agentic standards association (December 10)
- Ads in Gemini in 2026? Google says “no” (December 9)
- OpenAI: This is not an ad (December 8)
- TikTok incrementality (December 5)
- AEO for Rufus (December 4)
- OpenAI turns to ad tech M&A? (December 3)
- Omnicom absorbs IPG, AI next (December 2)
- Walmart’s chatbot ads (December 1)
- Nvidia powering AI in ad tech (November 26)
- Shopping research and intent in ChatGPT (November 25)
- Google AI Mode ad tests proliferate (November 24)
- The ‘terribly late’ ad product (November 21)
- Adobe acquires GEO firm Semrush (November 20)
- Google rolls out Gemini 3 AI model (November 19)
- Fidji Simo talks ads for ChatGPT -is contextual next? (November 18)
- What is an agentic framework? (November 17)
- When RTB and agents collide (November 14)
- Amazon, Innovid launch new agentic AI tools (November 12)
- Agentic AI frameworks are growing in advertising (November 10)
- Going from ads to product feeds – analyst (November 7)
- OpenAI CEO Sam Altman talks ads again (November 6)
- Amazon sends Perplexity cease-and-desist (November 5)
- OpenAI, Amazon partner -ads next? (November 4)
- AI creative making the case for AI (November 3)
- Amazon earnings see AI momentum (October 31)
- Consumers using ChatGPT on mobile (October 30)
- Microsoft’s juicy OpenAI stake (October 29)
- OpenAI’s ‘Company Knowledge’ (October 28)
- The advertising core of AI competition (October 27)
- AWS makes way for AI ads investment (October 24)
- OpenAI’s AI-native browser (October 22)
- Too early for agentic advertising? (October 21)
- Agencies navigate AI video rights (October 20)
- OpenAI and open web authentication (October 17)
- Agentic advertising protocol launched (October 16)
- ChatGPT gets to checkout Walmart (October 15)
- Salesforce’s AI agent platform (October 14)
- The Trade Desk transparency (October 13)
- Perplexity not ‘taking any new advertisers’ (October 10)
- OpenAI CEO warms slightly to ads (October 9)
- Amazon DSP wins again (October 8)
- Ad tech will be built for ChatGPT (October 7)
- New OpenAI video monetization, revenue share (October 6)
- Amazon DSP extends reach (again) (October 2)
- OpenAI’s new video app -and video ads (October 1)
- ChatGPT gets commerce with Instant Checkout (September 30)
- AI attracts Meta to Google (September 29)
- OpenAI empowering the consumer’s agent (September 26)
- Cloudflare tries talking to Googlebot (September 25)
- Microsoft takes lead on publisher marketplace (September 24)
- Google adding chatbot to CTV (September 23)
- Call for agentic collaboration (September 22)
- Headless browsing causing concern (September 19)
- YouTube’s AI ad network of tags (September 18)
- Yum! Brands ‘AI factory’ getting traction (September 17)
- ChatGPT use cases, but no ads (September 16)
- Adobe marketing platform eyes LLMs (September 15)
- AI good guys and bad guys (September 12)
- Amazon DSP’s AI-enabled CTV footprint grows (September 11)
- Gokul Rajaram shares his OpenAI ad strategy (September 10)
- Publisher payday signaled by Anthropic settlement? (September 9)
- OpenAI’s Statsig acquisition & advertising strategy (September 8)
- AI-driven ads will be hard to spot (September 5)
- IAB’s AI in Advertising Use Case Map (September 4)
- AI impacts Google Search trial remedies (September 3)
- Perplexity ad chief departs, what’s next (September 2)
- Snap’s AI ad creative pitch (August 28)
- Google Shopping and Amazon advertising (August 26)
- Publishers eye usage deals (August 25)
- Meta’s AI holiday ad pitch (August 22)
- AI adoption is slow for marketers (August 21)
- All roads lead to Performance Max (August 20)
- How do AI agents shop exactly (August 19)
- Signal engineering for marketing in the age of AI (August 18)
- OpenAI chooses agentic commerce, not ads (August 15)
- Perplexity makes splash with Chrome offer (August 14)
- Andreessen: Ads needed for LLM scale, access (August 12)
- Amazon DSP Extends AI Solutions (August 11)
- Open web opportunity (August 8)
- Google search and AI ‘experiences’ (August 7)
- Ad platform for AI chatbots (August 6)
- Ads coming to Google’s AI Mode (August 5)
Please use “search” to access the entire archive.
Prompts:
- Explain how formats for online video advertising and CTV will change by 2030.
- How will an event like Advertising Week in NYC be transformed by AI in 5 years?
- In advertising, what synthetic audiences will matter most in 5 years?
- What will advertisers be able to do with voice and AI in 5 years that they can’t do today?
- Explain the specifics of how AI agents used for advertising will likely change in 5 years.
- How will AI-enabled devices uniquely impact advertising in 5 years?
- How will publishers orchestrate agents using AI in 5 years?
- How will headless browsing in advertising evolve in the next 5 years?
- What factors make a publisher website valuable to AI model companies?
- How will outcomes be defined in advertising in 2030?
- What makes you think consumers will use AI agents to buy things?
- How could regulation shape advertising within large language models by 2030?
- Will digital advertising exchanges still be necessary in five years?
- How will retail media networks incorporate an agentic commerce strategy?
- How will brands interact with services for AI advertising strategy in 5 years?
- How will the advertising agency pitch deck evolve with the help of AI in the next 5 years?
- How will AI help social video advertising in 5 years?
- What elements of an agency holding company are most likely to be eliminated in five years?
- How will vertical search be affected by AI?
- How would you build a customer data platform to be used five years from now?
- What are usage-based deals that LLMs could offer publishers in the future?
- In 5 years, what will Google’s Performance Max do that it can’t do today?
- What types of content will LLM companies want to crawl in five years?
- What will the use of bots on the web look like in five years?
- How will AI affect supply path optimization in digital advertising in five years?
- How will attention metrics and outcomes intersect in 5 years in the advertising industry?
- What are the executive roles in the advertising industry that will exist in 5 years but do not exist today?
- What is one data type for ad targeting that is not available now, but will be in 5 years?
- What is the future of real-time bidding in five years given the advancement of AI?
- How could Connected TV (CTV) be integrated into AI chatbots in five years?
- How will web browsers change in five years?
- How will editorial pages change in 5 years due to AI?
Please use “search” to access the entire archive.